Atelier LPG or La Prochaine Génération (French for the next generation, kind of...)
We are a small clothing brand for both kids and adults founded in 2021. The brand was born out of a desire to combine a long-lasting love for design in general and clothing in particular, with our shared interest in sports, classic sportswear, 80’s and 90’s pop culture, and the outdoors.
Even though we are based in Stockholm, Sweden, a lot of our inspiration comes from France and our memories of vacations to the seaside villages, mountain resorts and cities.
We are proud to say that every item we create is something that we would want to wear ourselves, and that we would be happy to see our loved ones wearing too. This commitment to quality and style is at the heart of everything we do. We want all of our items to look great and feel comfortable whether you're out skiing, going to the playground, or just relaxing at home.
All items are designed by us and manufactured in Portugal. To ensure both high quality and an ethical and sustainable manufacturing process, we work closely with a few small manufacturers.
We believe in taking care of the environment as well as the people we work with.
We also believe that one way to keep the manufacturing process sustainable in the long run is by making high quality items that last.
That is one of the reasons why we chose to work with European manufacturers only and use locally sourced fabric when possible.
To make sure that working conditions are at the highest level, we work with certified manufacturers and try to visit as often as possible.